About Us

ALFA LINK VISION (www.guitarwala.com) is India's fastest growing online retailer for Musical Instruments and Pro Audio Equipment.  

The ALFA LINK VISION brand is well known for stocking a broad catalog of over 2500 products spanning 150+ brands, offering competitive prices, and providing the best customer service in the industry par none. This has enabled it to become one of the most trusted names in music instruments retailing.  

Started in 2010 by Vijay Chaurasia, a young professional with experience in e-commerce technologies and a keen interest in servicing musicians and studio techs. Starting with zero capital, a simple business plan and a highly passionate team of fellow musicians; he succeeded in growing ALFA LINK VISION into the leading online retailer in the music industry.

We aim at helping each and every person that comes to us, with patience. Short cuts, forced sales and mass selling products that does not meet our quality standards: isn't our thing.  We like to reach out to people and make them part of the Guitarwala's family.

We look forward to be the most customer-focused company in India, and staying true to the original principles that have earned us so much customer trust.